that is one of the key posits in the new book Groundswell.
I'll be posting a lot over the coming weeks about this book - there is a lot of information in the book that is relevant to what is happening in the marketing industry today.
Relevant Publications
Larry Weber: Marketing to the Social Web: How Digital Customer Communities Build Your Business
Clay Shirky: Here Comes Everybody: The Power of Organizing Without Organizations
(*****)Doris Kearns Goodwin: Team of Rivals: The Political Genius of Abraham Lincoln
(*****)Charlene Li and Josh Bernoff: Groundswell: Winning in a World Transformed by Social Technologies
Great book! Focus on relationships, not technology. The key to success is paying attention to your customers. (*****)Shelly Palmer: Television Disrupted: The Transition from Network to Networked TV
To create a relevant engagement it's good to understand the environment we're dealing with - this is a technical book that is written to the non technical person. (*****)Christopher Locke: The Cluetrain Manifesto: The End of Business As Usual
Consumers rule - as it should be. Great read. (*****)Malcolm Gladwell: The Tipping Point: How Little Things Can Make a Big Difference
(***)Thomas L. Friedman: The World Is Flat: A Brief History of the Twenty-first Century
Awesome! Must read. (****)Malcolm Gladwell: Blink : The Power of Thinking Without Thinking
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